Should you Outsource?

A good deal of controversy has taken place in recent years in the U.S. on the impact of foreign outsourcing. It can be a touchy issue and one which is worthwhile of discussion. In this particular article I really hope to eliminate a number of the common misconceptions on both sides of the controversy. If we do this we’ll be able to see clearly and make wise decisions about whether outsourcing is desirable for our own unique context (and there’s not one right answer to that question).

It takes our jobs away. The most typical argument in opposition to offshore outsourcing is that it takes jobs away from normal Americans. Now this is a genuine concern, especially considering the difficult economic recession people in America have been through in recent years. The issue with this argument though is that it fails to take into consideration the net result of what actually happens when those jobs go overseas. In the long run outsourcing actually forces Americans to do what Americans do best, innovate and create. The United States has thrived partly due to it’s remarkable ability to innovate. So when simple computer-programming jobs begin going abroad, it makes the computer programming workforce figure out new methods to thrive in the computer industry. They’re forced to develop new industries and subsequently, new jobs. The short-term impact of job loss in the U.S. is offset by the creation of new market sectors and the jobs that are created by those new industries. Also , it is offset by the opportunity it provides to competent and bright people that are trapped in poverty simply because they happened to have been born in a third-world country. The reality is outsourcing typically helps empower people out of poverty. It is a positive for the U.S. and a positive for poorer nations.

It minimizes quality . Another typical argument is that overseas outsourcing degrades the quality of the products or services that are being outsourced. There are some valid concerns in this area. We have all been the victim of annoying customer service phone calls with somebody in some other country whose English accent was completely unintelligible. This is one good example of outsourcing gone wrong. Lots of organizations have too quickly risked their reputation among their customers for the purpose of lowering costs. This is risky. But there are many other good examples of outsourcing that don’t result in a reduction in quality. In fact the opposite is true. You can end up getting a higher quality given that your dollar goes a whole lot farther. You can contract the best person because they are still cheaper than the average professional in the U.S. performing the same thing.

The Three-Question Test. In the end, outsourcing can be a win-win if it is done in an appropriate way and in the appropriate areas. Although customer care offshore outsourcing could certainly be detrimental to a organization’s name, working with a graphic design company to create outstanding quality graphic design work is not. In the end you need to ask yourself 3 questions: 1) Can I outsource this particular service without jeopardizing my reputation or my company’s reputation? 2) Can I achieve the same or increased quality products or services at a lesser cost by simply outsourcing it? 3) Does this particular sort of outsourcing offer opportunity to individuals in a lot more challenging economic situation than the ordinary American rather than exploit them?

If the response to these three questions is a “yes”, then perhaps outsourcing is the best way to go in your case. If the reply to any of them is a “no,” then you’re better off to not outsource it.

Read this article for more tips for becoming a more effective business.

Mtn Jim’s comment:  Maybe you were surprised about possible ethical considerations of outsourcing?  Yaro Starak elaborates very well on this in his post at Is Outsourcing Exploitation?

Outsourcing Your Link Building: A Report In Progress!

What are the three main areas to focus on to get your blog noticed?

1. content

2. link building

3. traffic.

I’ve been working on a report that will be very helpful in showing you how to outsource one very important part of that triad: link building.

Link Building

In doing the research for this report, I’ve opened up a huge can of worms!   There is so much info available on link building on the net, and so many services offering to do it for you, that it’s been very time consuming and overwhelming sifting thru the garbage to find the gems!

I think really that it’s an ongoing process, because new avenues keep coming out with the technology updating.  You just have to pick one or two services and go with them until you find something that is definitely better before you add one or change to a different one.

My purpose with the report is to get you started on the right track with the outsourcing of your link building.   Link building itself can be (and usually is) a very boring activity,and doesn’t require much brain power to do.

Tedious, rote, non-rocket-science is the kind of stuff you should be paying someone else 3-4 dollars an hour to be doing for you.   Most link building definitely falls into that category.

Most of the services offered to help you do it can be taught to your outsourced help in a short period of time.   Probably the hardest part is finding someone who will work well with you…

So, you know that link building is an important part of your web triad for getting known and making money on the internet.   The report is still a work in progress, but when it finally gets into your hands I think you’re gonna be very happy and smart about outsourcing your link building!

Stay tuned…:-)

Please leave a comment with your thoughts, especially if you’re already outsourcing some of your link building and have suggestions that might be helpful for my readers!

Thanks.

A Unique Outsourcing Tool That Is Predicted To CHANGE Internet Marketing…

As an outsourcing and internet marketing fanatic, I’m all about finding tools that massively leverage my efforts!  Basically, I’m lazy. (but smart) :-)

Here’s a new one I just found, and am starting to use:  SINNED (creative spelling) ;-)

Here’s a little about it, mostly in their words:  (I’ll have a lot more about it in MY words in future posts…)

“Content (1), Inbound Links (2), and Traffic (3) are the 3 major ranking factors for the search engines (especially Google).

SINNED promotes content (1) and then initiates natural inbound links (2) and produces immediate traffic (3).  When all 3 of these elements combine you have a recipe for high search engine ranking and visibility.”

SINNED is a tool which helps you to focus more of your time on Content (1) by automating Inbound Links (2) and Traffic (3).  SINNED is a simple way to outsource your marketing to hundreds in a matter of minutes.”

“Get your TIME back.  SINNED is driven by a network of hundreds of members utilizing the latest in task automation to lazer focus powerful marketing tasks on each piece of content that you publish (text, video, audio, PDF, etc.).  If your content has a URL then it can be promoted with the SINNED network.”

“The SINNED software is a powerful engine that keeps everyone on task with your promotions… Automatically.  SINNED is over 4 years in development with over 1 million lines of software code.  You simply have to try SINNED to experience the raw power that hundreds of people can make on your search engine visibility and social network exposure.”

“Imagine having hundreds of people promoting your content through votes, bookmarks, comments, ratings and article distribution.  Imagine having the ability to automatically create thousands of references to your content.  It only takes a few minutes to set up a campaign but the net effect is up to 360+ man hours of promotion on every piece of content you publish.”

“Imagine the power of 800+ computers owned by people from around the world working in concert on the promotion of your content, your video, your website and you’ll have a hint of what SINNED can do for you…”

Just thought you’d like to know about it before your competitors do… ;-)  SINNED

Mtn Jim

P.S.  there may be an affiliate link or two “hidden” in there…LOL

 

 

Foreplay For You Outsourcing Virgins!

Foreplay is considered a way to get things warmed up.  Ready for the big event.  All that kinda thing…;-)

Fortunately, there’s a way to do sorta the same thing if you’re an outsourcing virgin.  It’s a website called fiverr.com.   Ed Dale at challenge.co calls it “baby steps” for outsourcing.

It’s a site where you can hire someone to do something for you for the measly sum of, you guessed it, 5 bucks!

And you won’t believe what is available there that someone will do for only 5 bucks…

I’ve played with it for two things so far.  One was to get an article written for submission to ezinearticles.com.  The other was just a fun thing I did for my daughter’s 17th birthday.

The article writing thing didn’t turn out so hot, because the person never responded to my request.  I got my 5 bucks credited back to my fiverr.com account.  The other thing was a recording artist who put together a rodeo theme happy birthday song and called my cowgirl daughter and sang it to her.  She got a big kick out of that!

The point is, you can find so many things that are related to internet marketing tasks on fiverr.com that someone will do for you for only 5 bucks.

One I know of that many people have taken advantage of is having an ebook cover created.  If you’ve ever tried to do this yourself, using something like adobe photoshop, and you don’t necessarily use photoshop on a regular basis, it can take hours.   It was frustrating for me.

I know cuz that’s what I did the first time, although I kinda cheated and borrowed an ebook image, imported it into photoshop, and just changed it.  Even that took me over an hour and was not something that I’d look forward to doing again!

So, if you haven’t busted your outsourcing cherry yet, or even if you have, I’d recommend you go check out fiverr.com and get signed up.  It’s free to sign up, they don’t pay people until the job is done to your satisfaction, and hey…it’s only 5 bucks.

You can pass on one double mocha frappuchino delight can’t you?

Pretty cheap and cool way to get your oursourcing foreplay on, eh?

 

Welcome New Members!

Just wanted to shout out a hearty welcome to all the new people who landed on this blog as a result of taking action and advantage of the “Money From Anywhere” book launch and generous free bonuses offered with it! I noticed you’ve “tuned into” the potential benefits of outsourcing…:-)

You may or may not be a “new online marketer”, but I’m guessing that most of you haven’t done much outsourcing in your business yet. If you have, I’d like to chat with you so please leave a comment below with your contact details.

And for those of you who haven’t started outsourcing any parts of your online marketing business yet, congratulations you’re in the right place! It’s my mission to help get you started the right way, and share many of my own outsourcing experiences with you. (not to mention the experiences of some pretty experienced online marketers…for example, my interview with Bill Hibbler)

Enjoy the ride, it’s gonna be a wild 2011!

Mtn Jim